Forbes Magazine have published a great article here about the benefits of 360 degree rotating imagery. A US automotive parts manufacturer that trialed 360 degree animation and proved a significant return on investment.
- Ecommerce sales increased as the company saw a 6-8% lift in conversion rates.
- Product returns were reduced.
- Unlikely products such as bottles of detergent had sales boosted as consumers could rotate the bottle and read the chemical makeup.
The article also pointed out that having 360 spin images of a product also gives brands an advantage in visual search and object character recognition (OCR). “Artificial intelligence and OCR engines can easily pull information from all product labels, which improves categorization and searchability.”
AMAZON RAPID DEPLOYMENT
Apparently Amazon took only 60 days to test the use of 360 degre display before deciding to deploy widely.