A recent Internet Retailer/Toluna 2018 Web Design Survey of 562 consumers in October 2018 in which consumers said seeing many images of a product is helpful—56% of consumers said “alternative views” were very important to making a purchasing decision. Alternative views was the third-highest response behind the top choice of product images at 78% and product reviews at 64% for very important features. Consumers could pick more than one response.